Reef & Ocean Safe Suncream Brand Stepping Towards A Neutral Carbon Footprint
Increased Carbon Dioxide (and equivalent) – CO2e – levels are a significant and harmful contributor to climate change. In turn, CO2 is directly responsible for the rise in ocean temperatures and acidification, two major drivers of global reef degradation. To further help coral reef ecosystems and play our part against climate change, we are committed to reducing our carbon emissions in two major aspects of P4O Sun Care: packaging and transport.
Plastic Made from Sugar Cane
Most plastic is made from non-renewable petroleum feedstocks. The extraction process and conversion into plastic releases carbon into the atmosphere, adding to the climate issue. We needed to find an alternative to traditional plastic that lived up to the highest possible standards of social and environmental responsibility. So, this year we challenged ourselves to find a smarter packaging alternative: sugarcane plastic tubes.
We chose sugar plastic for a number of reasons, but the best one is that it comes from a renewable source – and that it actually removes carbon from our atmosphere. Just like trees, as sugarcane grows, it takes carbon out of the atmosphere. Sugarcane husks even generate bioelectricity in the factory that makes the sugar plastic, further reducing the carbon emissions from the production process, and in turn reducing climate change driven coral degradation.
The sugarcane used to make our tubes is sustainably harvested from Brazil. 90% of sugarcane cultivation and harvesting in Brazil is concentrated on converted pasture lands more than 2,000 km from the Amazon Rainforest Region, and a government regulatory framework bans planting in areas with high levels of biodiversity. Crops are primarily rain fed and produced using organic fertilisers. Finally, the sugarcane production is carried out under a grower/supplier code of conduct that affords new rights to workers and ensures they have a better quality of life.
Our sugarcane tubes are 100% recyclable through kerbside collection, but plastic that’s not recycled properly adds to landfills and pollutes the ocean. Our vision is for zero waste and we’ll continue to innovate to make our packaging more sustainable.
All People4Ocean tubes will be made with sugar-cane plastic by the end of 2020, further reducing our CO2 emissions and contribution to climate change. Photo from Unsplash.
CARBON NEUTRAL SHIPPING
‘Because receiving a parcel shouldn’t cost the Planet’, we are now shipping all orders with Sendle, Australia’s first 100% carbon neutral delivery service. By supporting genuinely world-changing initiatives aimed at preserving and regenerating natural ecosystems, Sendle ensures that all deliveries have a net carbon footprint of zero. Actually zero!
Sendle calculates the highest amount of carbon that could be generated by any given parcel send. This generates a carbon yield number. Using that number as a guide, Sendle uses each parcel contribution to fund sustainability projects via South Pole. By ‘offsetting’ our carbon emission with each parcel, we ensure your orders don’t release more CO2 into the atmosphere, which in turns helps coral reefs by mitigating climate change. What’s more, we now ship in compostable satchels! Enjoy free carbon neutral delivery Australia-wide for all order over $50 and over $100 to NZ.
Compostable satchels by Sendle, Australia’s first carbon neutral delivery service. Photo: sendle.com